Municipality of __________________________

Dear Marketing Decision-maker!

In the Nordic countries something starts happening around the 9th century that people even far away will soon experience. The Vikings enter the scene. The Vikings were skilful shipbuilders and navigators. Thanks to these skills the Vikings came to make themselves known over large areas of the known world, in places such as Novgorod in the east, Malta in the south, Iceland  in the north, and even America.

We are just about creating In the Footsteps of the Vikings Learning Game (FoVi Game) and a corresponding marketing FoVi Portal:

http://www.fovigame.com

The latter one will help to pre-market the game to the public around the world. FoVi Game is best suitable for young people between 12 and 18 years.  FoVi portal is aimed to all interested in the history of the Vikings and also those who are interested in tourism around places the Vikings once visited. The FoVi Game itself will be launched during the first six month of 2012.

If you consider gaining more publicity for your municipality using internet marketing you will now have at hand a very interesting tool in our FoVi portal. Setting this worldwide channel as an additional part of your comprehensive marketing and presentation of your tourist, cultural services and products, we invite you to join our achievements to make the Viking history known to our goal groups. Basic information in FoVi Portal is gratis. Only when exceeding the basic limits of displaying the presentation material - and you will enhance the effect of your marketing through our portal – you will be charged certain fees (look at the offer price list beneath).  

What you’ll need to do? How do you provide us with your municipality presentation material free of charge? Quite simply! You just send us the following material:

I. SERVICES FREE OF CHARGE
	
A. Municipality presentation 

1. One picture describing the municipality in format .jpg or .jpeg.  The picture size is 320px (width) x 240px (height).

2. Caption of the municipality picture consists of ABOUT 300 characters max., including information of the photographer/artist/copyright/source at the end of the text.

CAPTION EXAMPLE

Stockholm School of Economics. Research and higher education in the sciences started in Stockholm in the 18th century, with education in medicine and various research institutions such as the Stockholm Observatory. The medical education was eventually formalized in 1811 as the Karolinska Institutet. Photo: N. N. License: Creative Commons… (Source: Wikipedia)

3. General description of the municipality ABOUT 900 characters max. Copyright/source of the text placed to the end of the text must be given if the author is somebody else than the municipality.  

DESCRIPTION EXAMPLE

Stockholm's location appears in Norse sagas as Agnafit, and in Heimskringla in connection with the legendary king Agne. The earliest written mention of the name Stockholm dates from 1252, by which time the mines in Bergslagen made it an important site in the iron trade. The first part of the name (stock) means log in Swedish. Stockholm's location appears in Norse sagas as Agnafit, and in Heimskringla in connection with the legendary king Agne. The earliest written mention of the name Stockholm dates from 1252, by which time the mines in Bergslagen made it an important site in the iron trade. The first part of the name (stock) means log in Swedish. Stockholm's location appears in Norse sagas as Agnafit, and in Heimskringla in connection with the legendary king Agne. The earliest written mention of the name Stockholm dates from 1252, by which time the mines in Bergslagen made it an important site in the iron trade. The first part of the name (stock) means log in Swedish. (Copyright/source)

4.  Short description of your municipality to the FoVi Portal map: ABOUT 60 characters max. The name of the municipality will appear automatically in the beginning: (Stockholm). 

DESCRIPTION EXAMPLE

(Stockholm) is the capital and the largest city of Sweden, situated in the East Coast.

5. Exchange of links. Our project banner is placed on the website of your municipality. The banner serves as a link to your presentation page in our FoVi portal. This is in exchange for that we put a link on your same presentation page in our FoVi Portal, from where the link leads to your website. 

B. Viking presentation

1. One picture concerning the Vikings or their era (can be photo or graphics). Picture size is 320px (width) x 240px (height). Preferably in JPEG format. 

2. Caption of the Viking picture consists of ABOUT 400 characters max including copyright and source information at the end of the text. The artist/photographer and possible according link address will be mentioned separately. (The link address directing to the source homepage; museum or artist). 

VIKING CAPTION EXAMPLE

"It may suffice for me to say that while they were in the midst of their journey they fell into the hands of pirates. The merchants with whom they were traveling, defended themselves vigorously and for a time successfully, but eventually they were conquered and overcome by the pirates, who took from them their ships and all that they possessed, whilst they themselves barely escaped on foot to land."

3. General text about the Vikings like citations from history books, chronicles etc. of the Vikings visited your municipality or nearby areas. The text consists of ABOUT 500 characters including source information at the end of the text.

GENERAL VIKING TEXT EXAMPLE

This is how it all started in 829: "Meanwhile it happened that Swedish ambassadors had come to the Emperor Louis the Pious, and, amongst other matters which they had been ordered to bring to the attention of the emperor, they informed him that there were many belonging to their nation who desired to embrace the Christian religion, and that their king so far favoured this suggestion that lie would permit God's priests to reside there, provided that they might be deemed worthy of such a favour and that the emperor would send them suitable preachers." (Wikipedia)

II PURCHASABLE SERVICES  

C. Offer to Municipality of _____________________

1. FULL PACKAGE A. For 1 year with option. For the price of €1,500 your municipality gets total of 8 items, consisting of images, each with a caption, and corresponding links. (Every picture comprises a link if needed). Price concerns one year, and includes first time installations of pictures and texts (the sizes and lengths are the same as above). You’ll also get an option to buy the full package for the next four years at the price €4,000; from the beginning of 2013. 

2. FULL PACKAGE B. For 5 years. You can also order the package of 8 items right away for five years at the price €5,000. In this case you’ll get a presence in the actual FOVIGAME, integrated into the game plot, using the same data as in the portal! Partaking to the game is offered to first 30 municipalities only at this point. (Fovigame will be released 2012.) When partaking to the game, additional presentation methods may be negotiated and offered separately (sound, animations, videos, various interactive services, mini games etc.). 

(In this case the price setting means that the cost for one week is less than €2.50 per one picture & caption & link.)

You can also order smaller packages:

3.	MINI PACKAGE.  For 5 years.
Maximum total number of items: 2, price €1,500 
(Meaning €2.88 per one picture & caption & link per week)

4.	MEDIUM PACKAGE. For 5 years.
Maximum total number of items: 3, price €2,200 
(Meaning €2.82 per one picture & caption & link per week)

5.	MAXI PACKAGE. For 5 years.
Maximum total number of items: 5, price €3,500 
(Meaning €2.69 per one picture & caption & link per week)
 
In all cases the year 2011 is free of charge. However, we will invoice the municipality for the year 2012 in two weeks after we have installed your presentation material in our FoVi portal.  

III SENDING MATERIALS / FURTHER QUESTIONS

D. Where to send the above material / more information on your municipality's presentation in our Viking portal
  
1.	Please, send all your above material to Mr. Kai Kurki-Suonio: kai.kurki-suonio@fovigame.com.

2.  For more information, please, contact the following persons:
•	Material contents, sizes, installations and other technical issues: Mr. Kai Kurki-Suonio, kai.kurki-suonio@fovigame.com, mobile: +358 40 550 4146, preferably between 9 a.m. and 5 p.m. Finnish time.

•	For guidance at organizing your municipality's part of the portal, please, look for instance at the presentation of the project headquarter town Loviisa here: http://www.fovigame.com/fovi_Loviisa.shtml. Thus you can get an idea of ​the volumes and contents that are included in a certain municipality's presentation  in FoVi Portal.